WRITING
MAKING WORDS MATTER
DEWALT knew that their brand was stagnant and had trouble translating to social media.
We helped take the pillars of DEWALT’s audience and translate them to copy that generated positive sentiment, followership, and brand love.
Their audience was full of enthusiasts who wanted to see their values on social media. We leveraged toughness, accomplishment, and achievement to build a community of tough builders who galvanized around our content.
COMMENTS & UGC
Our fans loved the copy and it spurned comments and posts letting us know exactly how much.
AIRBNB
Airbnb was aware of negative traction on social media and wanted to combat that with content that resonated with their audience.
Showcasing beautiful stays and experiences wasn’t enough, they wanted to make sure people could engage with the unique products on their platforms and the emotional benefit of staying in an Airbnb.
Our writing positioned their beautiful stays as not just architectural feats, but as places of exploration, discovery, relaxation, and rest.
BEATS BY DRE
Beats By Dre knew they had a stronghold with Gen Z but needed help concepting and writing content and copy for their TikTok account.
We wrote scripts that leveraged popular trends to bring their high-level athletes closer to their audience.
We also developed concepts and copy that elevated creators to Beats’ patented level of expertise and execution.